Apple's Shot on iPhone Macro Challenge Shows that Gear Matters

When the Apple Shot on iPhone Macro challenge launched, we were pretty critical of it. Today, they're announcing the winners of the challenge. To enter, you had to purchase a brand new iPhone. Apple let us take a look at the winning images before the announcement. The prize is, well, very little. And as much as we'd like to say that the gear doesn't matter, the winning images leave us wanting.